Frank Herr, Writer

I bring over 30 years of copywriting experience to your next writing project.

Freelance copywriter

I help individuals, companies and organizations to express themselves clearly and eloquently.

Throughout my career, I've been recognized for my writing skills, whether I've written about business, technology, healthcare, science, or martial arts.

My copywriting contributes significantly to the success of my clients, by helping them to look good, sound professional, deliver their messages effectively, and attract new business.

On their behalf, I've written website copy, corporate profiles, mission statements, aims and objectives, brochures, product sheets, news releases, case studies, newsletters, blog posts, ad copy, company slogans, video scripts, user manuals, direct mail copy, and even a promotional children’s book.

My approach

Regardless of the topic, my goal is always to make my writing clear, convincing and considerate. Though consideration is not usually listed as an ingredient of successful business writing, in my view, the writer's job is:

  • to present the subject or topic in the clearest and best light;
  • to not assume that the reader has any prior knowledge of the topic; and
  • to consider not only what information the writing imparts, but also how it makes the reader feel.

Great writing should both demonstrate and foster clear thinking. It should also get out of the way: the best copywriting calls attention to the subject or message, not to itself.

If you have trouble finding the right words for whatever it is that you wish to describe or express, contact me. I'd love to help you, and you'll love what I write for you. In fact, I guarantee it.

Product sheet

For a software company

"Good software supports your workflow. Great software improves it. Managing a complex caseload has many unique challenges, and its automation requires – and deserves – a dedicated system that helps you meet those challenges. Coyote CASEWORKS is a caseload management software solution built specifically for caseworkers and their agencies."

Read the full text »

Case study

For a software company

"Maybe it’s because they’re essentially all problem-solvers of one kind or another — counselors helping families cope with all of life’s toughest challenges, supervisors juggling all of their caseworkers’ burgeoning caseloads, and executive directors striving for the sustainability of their perpetually under-funded agencies."

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Corporate profile brochure

For a manufacturer of scientific devices

"We also live in exciting times. The advances in science and technology that allow human development to expand so successfully also hold the key to protecting the wildlife affected by our intrusion into their habitats. This is Lotek's prime purpose: we create technological innovations to protect our environment and its many precious inhabitants."

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Video script

For a software company

"Our overall mission is to help raise the level of professionalism in the landscape industry with the tools that we create. Our greatest satisfaction is knowing that every day, those tools are helping our customers to win new jobs and achieve new levels of excellence. The designs and projects that DynaSCAPE users create and manage with our software are well planned, well presented, and in many cases, award-winning."

Hear the full script »

Press release

For a manufacturer of scientific devices

"On October 6, Lotek Wireless CEO Jim Lotimer will join a distinguished group of inventors and innovators when he receives the 2011 Edward O. Wilson Biodiversity Technology Pioneer Award from the American Computer Museum at a special ceremony at Montana State University (MSU) in Bozeman, Montana."

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Website copy

For a software company

"The quality of DynaSCAPE Design drawings leaps off the page with their fine line weights, precise shapes, and an artistic flare that makes it hard to believe that they weren't hand-drawn ... The result is a spectacular, information-rich landscape design that will amaze your clients, win you new contracts and assist your crew as they bring your plan to life."

Visit the website »

Case study

For a display hardware company

"It's hard to imagine a workplace that could have benefited more from an upgrade to their wall display than the New York Police Department's Real Time Crime Center. Until recently, the main visual display at the Center was a black pegboard with white lettering whose sole purpose was to act as a floor directory ... Though the new electronic displays don't take up much more room than the old floor directory did, they now display vast amounts of additional information."

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Product brochure

For a software company

"One of the most dramatic ways to improve your agency’s workflow is to streamline and automate its use of forms. Adding FormWORKS to your system transforms all of your paper forms into powerful data-aware electronic forms, organizing each case’s disparate collection of paper and Word files into a comprehensive electronic case record whose relevant documents are all accessible, right at your fingertips, anywhere, anytime."

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Promotional children's book

For a food production company

"As soon as we left the parking lot, Ms. Frizzle said, 'Hit it, Liz!' With the push of a button, the bus transformed into a helicopter! We rose high above the cars and quickly flew out of the city. Soon we were above a farm, looking down on a vegetable field. A gentle rain was falling on the plants.
'Let's take a closer look at those carrots, class,' said Ms. Frizzle. But instead of going down, we flew straight up into the rain cloud above us!"

Read the full text »


These are just a few examples of my writing. Please contact me if you'd like to see more.

I'm a writer and born communicator who lives in Toronto, Canada. I've been writing publicly since high school, I obtained an M.Sc. in university, and I have over 30 years of professional experience as a writer, explainer, teacher, marketing manager and entrepreneur. You can find more details about my career on LinkedIn.

In addition to being a freelance copywriter, I also have a small business that helps other small businesses with their online marketing.

As a writer, I fuss over every word until I'm satisfied that my writing has done proper justice to the person, subject or topic that I'm describing.

Upon request, I'll provide a no-obligation quote for your new writing project. Once you approve it, I'll email you an invoice for the deposit required to begin the project (50%), and you'll receive a second invoice for the balance (50%) when I've delivered the final version of the writing to you.

Wondering if I'll be a good match for your writing needs? Trying my services is risk-free. For your first project, if you don't like or use what I've written for you after all the writing, feedback and revisions are done, I will refund your deposit in full.

It has never happened, and I'm confident that it won't be necessary for you either, but the guarantee is there nonetheless. I'm sure that you'll be very happy with what I write for you, and I'm willing to assume all of the risk of proving it to you.