The part-time Marketing Manager / one-person creative department for your small business.
For thirty-two years and counting, I’ve been helping SMBs (small and mid-size businesses) and charities to generate many thousands of dollars by managing their marketing, and to save many thousands of dollars by doing much of their creative work myself.
If you don’t have the budget for a full-time Marketing Manager, consider hiring me part-time. You’ll get ongoing, professional, and effective marketing services and creative work, for less than it would cost you to hire a full-time manager or use multi-person agencies. Free up your own time and let me:
- Manage your digital marketing (including content marketing, social media, & SEO)
- Design and maintain your website
- Write your copy
- Design your brochures and other print material
- Edit and post your web videos
And if you’re located in the Greater Toronto Area, I can also:
- Film your videos (in either 4K or 1080p)
- Photograph your products and your team members
My Five W’s, In A Nutshell
My name is Frank Herr, and I’ve been helping small businesses and not-for-profit organizations communicate clearly and effectively since 1985. I’ve been the full-time Marketing Manager for a number of companies and organizations, and since 2006 I’ve also had my own freelance business, Best Light Communication. You can read more about my work history on LinkedIn.
I provide part-time marketing management and creative services to small businesses and charities who need to get their messages out effectively and professionally, but don’t have their own full-time marketing team or agency.
From my home office in Toronto, Canada, I can manage your marketing and create your content remotely, no matter where in the world you’re located. My video and photography services are available primarily to businesses in the Greater Toronto Area (GTA).
I’m available for one, two, or three days a week on an ongoing basis (with a 3, 6, or 12-month contract). I’m also available anytime for work done on an on-call (hourly rate) basis, though you will benefit more, and pay less per hour, if you retain me on an ongoing basis. Details about how to hire me either way can be found on my Pricing page.
I’m so glad you asked! I believe that small businesses are a vital part of our economy, not to mention the main source of income for millions of families, and I’m truly proud to help them succeed. I have a passion for crystal-clear communication, as well as an ongoing love affair with the tools of the digital revolution, and I put both of those enthusiasms to good use in helping my clients to get their messages out, and thereby to succeed.
Your Message Is My Only Focus
I see my job as helping you to determine, articulate, and deliver your key messages to your target audience. Period. Not technology, not branding, not any other specific tool or technique. Those may or may not be useful, but only to the extent that they serve your message.
As a business owner in the 21st century, it’s easy to get overwhelmed by the number of technology choices and marketing options available to you. If you’re unsure about which ones are worth your time and money, I can help. Once I gain a solid understanding of your business, your customers, and your communication goals, I’ll recommend the marketing tools and strategies that will get your message out most effectively and economically. Read more about my approach to marketing here.
Kind Remarks From Some Great Clients
You “get it” and can articulate it
What business people want is to work with a marketing company to handle a bunch of things, and especially their key marketing pieces, to ensure that their marketing is achieving the best results possible. To do this is more than just delivering a few marketing pieces; it is in the degree to which you “get it” and can articulate it. If I were to write a testimonial for you, that’s what I would speak about. Not about your great graphics or slick marketing, but that you help us to get our message across in a way that speaks to what we do. That the messaging is bang on. It reflects our brand in the way that we want it to, and better than we could do it ourselves. That’s hard to get because most marketing people just want to focus on making it look cool. In a business-to-business environment, that is much more important than slick marketing pieces with no substance.
A delight to work with
It has been a delight to work with Frank and his team over the last few years. Frank played lead role in helping us vision and design our new website. This was no small task given the complexity of our site and the many different communication needs we had to meet. I was grateful for Frank’s quick responses to our queries and edits over the initial building phase. Since launching the site, Frank has been available to help with minor tweaks and even provides us short video tutorials when we find ourselves stuck and confused on managing the backend. I recommend Frank without reservations.
For us, working with Frank was a joy. He came up with faster and better methods of reaching our goal, made invaluable creative suggestions AND was amenable to an excruciating schedule.
Reach Your Crowd
Need ongoing, part-time help getting your messages out to your target audience? Let’s talk! You and I both want this to be a good fit between your communication needs and my skills and services, so let’s meet, either by phone, online, or in person (if you’re in the GTA). I look forward to hearing from you.
A Video Introduction
They say that people do business with people they know and like. That’s one reason I keep recommending video marketing to almost all of my small business clients – it’s a very personal and effective way to let your customers “meet” you and hear what you have to say first-hand.
In that spirit, here’s a short (3:15) video of me introducing my services:
Not Sure Which Contract to Choose?
If you’ve had a look at my contract choices and you’re not sure which one is best for your business, here are two suggestions:
- Start small! Choose the 1 day a week, 3-month contract, which will give you 100 hours total, spread over 3 months, for just CAD $8K (i.e., $2667/month). Since I track my time in 15-minute pieces, we can accomplish a lot of small tasks, or make good headway in a few larger projects, in one hundred hours. And if it turns out that you need more of my time, we can easily change the contract, either to give you more time each week, or more months in the contract.
- Or, before deciding, contact me first and send me the list of marketing projects and tasks that you need help with now, and I’ll estimate approximately how many hours that wish list might take me to complete. This is just a “ballpark” estimate, but it can help you choose the right contract to achieve your communication goals within your desired time frame.